Consumer Psychology and Behaviour Design Blog

Most Relevant Biases For Designers And Marketers

Gary van Broekhoven

Published on: 17/10/2024

Explore decision-making biases that shape what we buy, why we choose, and how brands influence us—plus how to spot them in everyday life.

Consumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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